For someone who has made “flawless and filtered” her entire personality, Kim Kardashian’s latest drop is a hairy situation no one saw coming.
The SKIMS Faux Hair Micro String Thong has arrived, and it’s a $32 middle finger to the minimalist aesthetic Kim helped turn into a multibillion dollar empire. For the price of a midtier lunch, you can now purchase a custom “carpet” in 12 shades of synthetic, hand tufted “ultimate bush.”
Within minutes of the reveal, the comment sections became a battlefield between those calling it “iconic” and those convinced Kim has finally entered her “insane” era. One fan perfectly captured the whiplash, joking, “The carpet doesn’t have to match the drapes anymore,” while another simply declared, “Kim’s officially lost it, and I love her for it.”
Naturally, Kim took to her Instagram Story to gleefully flaunt the fuzzy contraband. “How funny are these?” she laughed, holding up the synthetic pelts for her millions of followers. “We have different colors, different hair. This is insane. SKIMS, baby.”
Coming off the heels of her Face Wrap, the collagen infused jaw sculptor that had TikTok looking like a surgical recovery ward, Kim is proving she trolls trends until they become profitable.
She’s already reshaped our silhouettes and our bank accounts, but this daring pivot raises the question if this is this a high fashion statement on body hair, or just the ultimate “look at me” stunt from a woman who knows exactly how to keep the world’s thumb on the scroll?
The drop has left the internet divided, disgusted and ready to reach for their credit cards. The bush is back, and it’s synthetic.
