The white flags have been burned, the Instagram “likes” have been revoked, and the two women forever tethered by the ghost of Justin Bieber’s past are back to doing what they do best, trading high gloss barbs.
In a move that proves the “Peace Era” of 2023 was nothing more than a strategic photo op, Hailey Bieber has officially reignited her feud with Selena Gomez. During a sit down with WSJ. Magazine, the 28-year-old Rhode founder was asked about competing for shelf space with Gomez’s Rare Beauty inside Sephora.
Instead of the usual girl power script, Hailey delivered a masterclass in billionaire brat behavior. “I think there’s space for everybody,” she began, before dropping the ultimate dagger: “I don’t feel competitive with people that I’m not inspired by.”
The internet clocked it instantly, Hailey just called the most successful celebrity beauty brand on the planet “uninspiring.” When pressed on the comparison, her publicist reportedly went into panic mode and cut her off, but the shade had already landed.
Selena, 33, didn’t wait long to serve her response in her signature “victim with a vengeance” style. In a now deleted Instagram story, the newlywed attempted to take the high road while simultaneously steering it off a cliff.
“Just leave the girl alone,” Selena wrote, before pivoting to a lethal backhanded compliment. “She can say whatever she wants. Doesn’t affect my life whatsoever. It’s about relevance, not intelligence. Be kind. All brands inspire me.”
The fallout has been swift. Both moguls reportedly unfollowed each other this summer, effectively ending the truce that began when they posed for those “we’re fine” photos at the Academy Museum Gala. Hailey’s team insists her comments were not directed at Selena. Tell that to the Sephora employees stocking Rhode right next to Rare Beauty.
